Fave light builder
"Such a nice off white builder gel, absolutely love it and popular with clients. Perfect consistency and self levels beautifully"
Please note: During our transition from PureFoundation to TrueFoundation, you may receive products labelled with the original PureFoundation name. Rest assured, the formula remains exactly the same – only the name and packaging are being updated.
Step into the future of the nail industry with TrueFoundation, HONA's groundbreaking hybrid that marries the strength of a rubber base with the grace of TruBuild. Our innovative formula is fortified with advanced ingredients, enabling a level of crosslinking that surpasses traditional gels. The outcome is a product with unmatched adhesive properties, providing a robust foundation that truly stands out in the market.
Why choose TrueFoundation
This universal gel can be used in many ways it is a strong builder gel (no base required), it is an incredible adhesive for SwiftTips (HONA's soft gel extension system) and is also great as a strengthening overlay.
At the heart of TrueFoundation is a key ingredient that forms robust bonds with keratin – the fundamental protein in nails. This leads to dramatically enhanced adhesion, reducing the risk of peeling and chipping and ensuring your manicures are both durable and long-lasting.
Why choose the HONA Gel System?
SAFER - HONA hired world-leading chemists, to create the incredible formula. What this means is that you know the product has been made to the highest standards. No toxic ingredients have been used which has greatly reduced the risk of causing yourself or a client an allergy.
STRONGER - Using state-of-the-art ingredients, the HONA gel system formula was created to be the strongest hypoallergenic brand it can be. It will give up to 3+ weeks of use while giving little to no heat spike.
SMARTER - By choosing the HONA gel system you are future-proofing you and your salon. Developing an allergy to your current gel system can be costly as you will need to rebrand. A hypoallergenic system like ours will greatly reduce the chances of you developing an allergy - future-proofing yourself.
What are the key features of HONA TrueFoundation?
- 20ml bottle
- Medium viscosity
- No base coat is needed
- Safe, and doesn't harm the natural nail.
- Vegan and cruelty-free
- Hypoallergenic
- HEMA, HPMA & IBOA free
- 100% Gel system
- Created in Germany, Packaged in Wales
- Unique outer cap
- Long brush to reach every drop
How To Use
- Apply directly to the natural nail or over a cured layer of TrueBond.
- Apply a paper-thin layer and cure for 60 seconds (or 99 seconds on low heat mode).
- Optional: lay down a thin wet slip layer to help guide your builder bead.
- Use a liner brush to guide product into the cuticle and side walls.
- Tip the client’s hand upside down to help create an even apex.
- Cure fully, remove the inhibition layer with IPA if refining, or apply top coat/colour directly.
- For removal: De-bulk and Soak in acetone for 10 minutes. Use a cuticle knife to gently remove residue and smooth with a buffer.
Ingredients
Urethane acrylate, Aliphatic difunctional urethane acrylate, Phenoxyethyl Acrylate, Acrylate resin, Methyl benzoylformate, Silica Silylate, Benzoyl Isopropanol, Ethyl Trimethylbenzoyl Phenylphosphinate, Tocopherol, Acryloyl Morpholine, PPG-3 Glyceryl Ether Triacrylate, p- Hydroxyanisole May Contain: CI 77891, CI 77007, CI 42090, CI 47005, CI 77742, CI 77499, CI 77491, CI 16035, CI 45410, CI 77000, CI 77266, CI 77510, CI 45380, CI 15880
View SDS here
True Foundation - Plushie
Sale price164,00 DKK
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True Foundation - Plushie
Sale price164,00 DKK
Overall rating: 5.0 / 5 from 25 reviews.
AI Generated Review Summary
True Foundation - Plushie offers a robust and durable foundation with a strong adhesive property, ensuring long-lasting manicures. Customers appreciate its consistent color and suitable shade for various skin tones. The product is safe, hypoallergenic, and free from harmful ingredients, making it a reliable choice for both personal and professional use.
Summary topics
- Color Consistency: 35%
- Shade Suitability: 30%
Review topics: ["shade","colour","foundation","clients"].
Review highlights
- "A really nice pale builder shade, surprisingly a firm fav in my salon!" —
- "Gorgeous colour my clients absolutely love this!" —
- "Beautiful colour and consistent in colour when working down the nail" —
Reviews
Great base for nail art
"Such a great base colour for simple or more complex designs"
The perfect beige/cream, my clients
"The perfect beige/cream, my clients love it for that clean look m’"
Lilac Milk white
"Think ‘milky white’ with a hint of Lilac!"
So nice
"A really nice pale builder shade, surprisingly a firm fav in my salon!"
Stunning adhesion
"That was my first HONA purchase and I already fell in love with the products. The application is simple, although I prefer a thicker consistency. Whats really impressive is the adhesion and longlevity of pure foundation. I work a lot in the Garden and generally working with my hands and there are no Liftings or cracks. Highly recommended"
Super cute shade!
"Super cute shade!"
Gorgeous milky white
"Beautiful milky mani shade!"
Pure foundation is an essential!
"Pure foundation is an essential! Beautiful colours 🩵"
Perfect under any shade of gel polish
"So pretty on its own"